![]() 56% Coding Stripes which are colored bars displayed alongside content that allows visual scanning of sections of content to assist in seeing patterns and co-occurrence of themes, sentiment, or cases.Qualitative researchers regularly use the following visualizations: In early 2017, QSR International conducted a survey on SurveyMonkey with qualitative researchers around the world from academia, health, not for project, government, and enterprises. This blog post looks at the 1,020 survey responses, focusing on popular techniques for visualizing qualitative data those visualizations that are regularly used, those visualizations that are used to explore or gain insights, and those visualizations that are used to report on or share information. Visualizing qualitative data is useful for providing clarity during analysis and helps to communicate information clearly and efficiently to others. Representing data visually is useful during analysis for identifying connections and patterns which would otherwise be difficult to discern. Using visualization techniques is a continual analysis process, rather than being included at the end of data collection. ![]() Qualitative data (sometimes referred to as unstructured data) is virtually any information that can be captured that is not numerical in nature. Qualitative data includes electronic journal articles, audio from interviews, video from focus groups, open ended question responses from online surveys, social media posts, and much more. ![]() ![]() In May 2017, I was privileged to present at the International Congress of Qualitative Inquiry on 'Popular Techniques for Visualizing Qualitative Data'. This blog post is a summary of that presentation. ![]()
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